They are Selling you the Blues.

Emotional Capital is the most valuable currency in service-based capitalist societies — Emotional and Aesthetic Labour.

Photo by Clay Banks on Unsplash.

I published this article two years ago when I was going through a crisis of conscience. I thought that I was being overly negative. However, this week I have read a series of articles by the Harvard Business Review that has made me reassess my judgment.

https://hbr.org/2022/11/the-emotional-toll-of-frontline-labor?utm_medium=email&utm_source=bigidea_hbr100&utm_campaign=email_update_20220930&utm_content=bilist&deliveryName=DM229945

The capitalist’s drug crawls under your skin, giving you the power to act on your every whim. You cannot resist the itch, and so you succumb. You consume until you are drunk — never is the hunger relinquished. There is always something more to aspire to. Something more for you to live for, something you believe that you cannot live without. To resist is futile, for resisting gives credence to that which you are trying to reject. Trapped, you become dependent on this most addictive potion. Your life, you believe, depends on it. You construct your sense of being around these sacred rituals, your soul you sacrifice on its altar. It is your god, your love and light. It guides your every action and emotion; it is the…